Strategy Process and Innovation Circle

CLAR Kaunergrat

The journey towards sustainable tourism continues...

True sustainability in harmony with nature

Over recent years, the Kaunertal experience region has initiated and delivered a wide range of projects with one shared goal: a sustainable future for tourism in the region. The Clean Alpine Region (CLAR) project will take this positioning even further. By working truly hand in hand with nature and embedding genuine sustainability into every decision, the region aims to build a lasting strategic advantage - securing long-term tourism value without overburdening its natural resources. The Kaunertal is setting a strong example along the 'Neuen Tiroler Weg' , and intends to keep extending its lead in sustainable, resource-conscious tourism.

Project details

Strategy Process Fendels

Tourism is a cornerstone of the region and its sustainable future. In the medium to long term, it will play a decisive role in securing the region's economic foundation. With this in mind, the municipality of Fendels has embarked on a strategic process dedicated to sustainable value creation.

Goals for this Process in:

  • The potential of a sustainable approach is highlighted and the key factors for success are explained
  • Tourism providers, the entire population of the village of Fendels and the municipality itself recognise the benefits of a sustainable approach and support it. They intend to apply it themselves in the future
  • Specific measures are being implemented to promote sustainability
  • All stakeholders, such as the Nature Park, local authorities, the cable car company, local businesses, etc., benefit from this sustainable approach.. 
© TVB Tiroler Oberland-Kaunertal-Severin Wegener - Bergbahnen Fendels mit Ort Fendels

Innovation Circle

The Innovation Circle brings together key decision-makers from across the Kaunertal experience region to prioritise and drive forward the project ideas developed collectively during the strategy process. Future projects planned by individual stakeholders will also be brought to this body for joint discussion and evaluation. Sustainability is the guiding evaluation criterion, ensuring that all projects are assessed in a balanced and comprehensive way across socio-cultural, ecological, and economic dimensions. For the duration of the project, the circle includes key representatives from the CLAR Kaunergrat municipalities of Kaunertal, Kauns, Kaunerberg, and Fendels, alongside the nature park, the glacier railways, and the tourism association.

Goals for the Circle:

  • The ‘Innovation Circle’, developed as a project during the Strategy Process in collaboration with all stakeholders and interested parties, is being successfully implemented
  • In the medium and long term, the Innovation Circle will become an effective tool for evaluating project ideas with a focus on sustainability. This includes the project ideas developed by all participants during the strategy process, as well as new ideas from the region
  • The Innovation Circle meets regularly under professional guidance
  • The Innovation Circle prioritises the project ideas developed during the Strategy Process and puts them into practice
  • The work of the Innovation Circle is documented independently, and 10 meetings will be held by mid-2024
© TVB Tiroler Oberland-Kaunertal-Severin Wegener-Rastbankl am Penz Thomas Höhenweg

„Dieses Projekt wird aus Mitteln der Europäischen Union kofinanziert. Nähere Informationen finden Sie auf https://ec.europa.eu/agriculture/rural-development-2014-2020_de sowie zu RegioL auf  www.regiol.at/projekte/aktuelle-projekte.html“