Guest guide
CLAR Kaunergrat
Communicating sustainable offerings to guests on-site
The Guest Guide - informing visitors about Kaunertal Tourismus's sustainability initiatives
The marketing activities of the 'Clean Alpine Region' project are designed to shift the guest profile towards a less energy-intensive and more sustainable vision of tourism. Supporting this are targeted communication measures - including a guest guide - that bring the region's sustainable offerings and completed projects together in one place, making Kaunertal Tourismus's efforts both visible and tangible. The guide also serves a second purpose: encouraging guests to actively choose sustainable options and showing them exactly how they can make a meaningful contribution during their stay.
Guest Guide
The guest guide will take the form of a printed brochure, with photography created specifically for the project and carefully coordinated with the overall visual identity and graphic design. The brochure will present the region's sustainability projects and nature-based offerings in a clear and compact way, while also equipping guests with all the essential information they need.
„Dieses Projekt wird aus Mitteln der Europäischen Union kofinanziert. Nähere Informationen finden Sie auf https://ec.europa.eu/agriculture/rural-development-2014-2020_de sowie zu RegioL auf www.regiol.at/projekte/aktuelle-projekte.html“